Accra, Sept. 14, GNA – Staff of L’Oréal West
Africa have undertaken a clean-up exercise at the La Beach as part of this
year’s edition of their annual charity drive dubbed “Citizen’s Day”.
Since 2010, Management of L’Oréal has been
mobilising its staff on “Citizen’s Day” to devote one working day in a year
towards making a difference in communities across the markets they operate in.
Over the years, communities in over 70
countries have benefited from the Citizen’s Day drive with more than 28,000
volunteers taking part worldwide.
Mr Sekou Coulibaly, the General Manager of
L’Oréal West Africa, said this year’s clean-up exercise was in line with
Ghana’s Environmental Sanitation Policy, which calls for community
participation in ensuring good sanitation for all citizens.
The Policy calls for community based
organisations to assist District Assemblies, Town Councils, and communities in
the planning, funding and development of community sanitation infrastructure
for the safe disposal of waste.
He said considering the particular challenge
beaches in Accra face with solid waste and pollution, L’Oréal staff focused on
the clearing of plastics and the proper disposal of waste at the beach.
He said the Company also installed dustbins
along the beach and its environs to help in the management and reduction of
waste, which would in turn beautify the beach.
Mr Coulibaly said, “It is an honour for us to
contribute to the beautification of this iconic beach.”
“As practitioners of beauty here at L’Oréal,
the focus of Citizen’s Day drive was especially fitting, as it exemplifies
their commitment to contribute to the aesthetic values that make them great as
a people both on the inside and out.
“We are proud of the difference we have made
in lives over the years as a result of the Citizen’s Day initiative and look
forward to more years of giving back,” he added.
He said in previous years, staff of L’Oréal
West Africa in Ghana marked the Day by undertaking initiatives such as the
building and refurbishment of the Hair Academy at the Demonstration School for
the Deaf, Mampong, Akuapim, and the refurbishment of the ICT centre at the
Marteytsuru Presby Basic School near the Spintex Road.
He said they also provided economic empowerment
to women with physical challenges, in collaboration with the Ghana Federation
for the Disabled by supplying them their products.