It also introduced a 5.8 inch iPhone Xs, which is essentially the same as the Xs Max, but smaller. It also revealed the Xr, pronounced 10-ar, which is a more “affordable” smartphone option, with the 64GB priced at $749. The iPhone Xs Max will retail at $1,099 for the 64GB. The 512GB Xs Max will retail at $1,499.
The phones are available in silver, gold and space grey.